(Revised July 22, 2011)
You can prevent future disclosures of your Personal Information to the SOE Family and/or third parties for their direct marketing purposes, at no charge, by exercising your "opt out" rights through any of the means described below:
Because we provide you with the ability to exercise your "opt out" rights as described above, we do not provide the names and addresses of third parties that received Personal Information from us for such third parties' direct marketing purposes.
We currently operate the web site located at www.station.sony.com, including all of its subsites (typically any web pages which end in station.sony.com, including the examples set out below) and all software, products, features, games and services made available, displayed, or offered by or through our web site or subsites (collectively, "The Station").
Examples of subsites include:
store.station.sony.com (the "Store")
freerealms.station.sony.com (and freerealms.com)
Parents are encouraged to spend time online with their kids under the age of 18 and to become familiar with the types of content available on The Station and the Internet in general. Parents should regularly oversee their kid's use of e-mail and other online communications and transactional features. Control tools are available from online services and software manufacturers that can help provide a safe online environment for kids. You can find out about software that protects your Children at the Direct Marketing Association's home page at: http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec08.shtm and at http://kids.getnetwise.org/tools/. If your son or daughter has used your credit card on The Station without your permission, contact us immediately at email@example.com.
We ask users who wish to register for a Station Account to submit their date of birth, gender, email address, and country of residence. For certain of our products and services, such as Free Realms, that are marketed to Children, we ask users who wish to register for his or her age, country of residence, and email address (or, depending on age, the Parent's email address, as set forth herein). Where the date of birth or age response indicates that a user is under the age of 13, such users are directed to our Restricted Activation procedure (as set forth in the Station Terms of Service), wherein we collect directly from the Child, the Child's Station Account username and password, and the e-mail address for the Child's Parent (additionally, a secret question and answer may be subsequently created after account registration). We will not knowingly collect any further Personal Information from such Child until he or she turns 13 years of age or we have first sought and obtained verifiable parental consent from the Child's Parent.
Please also note that we will never condition a Child's registration for a Station Account, or a Child's participation in any other game, service activity or offering provided via The Station, on the Child disclosing more Personal Information than is reasonably necessary to participate in such activity or offering. To read about the steps SOE takes to protect the confidentiality, security, and integrity of Children's Personal Information, please see "Our commitment to secure Personal Information we have collected" below.
In some instances, certain portions of The Station or any of its subsites may allow Children to submit Personal Information such as their name and/or the Child's or his or her Parent's e-mail address without first obtaining their Parents' consent.
We may share a Child's Personal Information with third parties solely to the extent necessary for such third party to perform a service on our behalf, to protect the security or integrity of The Station, to take precautions against liability, to respond to judicial process, or to the extent otherwise required by applicable law. In addition, as further discussed below, we may share a Child's Personal Information with an assignee to all of SOE's rights and obligations regarding the use of the Child's Personal Information at the time of a bankruptcy, merger, acquisition, sale of all or substantially all of the Site's assets to a subsequent owner or operator, or similar event, and we will use reasonable efforts to notify you, via email and/or a public posting on The Station if such an event occurs.
At any time, a Parent may request that we cease to collect further Personal Information from their Child and can also request that any Personal Information we have collected be changed or deleted from our records, in accordance with applicable law. A Parent can contact us with a request to access, change or delete his or her Child's Personal Information or to cease to collect and/or use Personal Information about or collected from the Child by sending an e-mail to firstname.lastname@example.org.
Some areas of The Station may allow you to visit as a guest and remain anonymous, but you may not be able to access all the content and features of those areas without registering (e.g. in order to play our subscription-based games, additional information, such as your real name and billing information, will be required). Important information regarding account registration procedures and the security of your account is set out in The Station Terms of Service.
Typically you need to have an account in order to receive e-mails from us, provided that you may receive e-mail communications from us on a one-time basis if you have contacted us directly with regard to a specific request or if you do not have an account and have expressly agreed to receive e-mail communications for promotion and/or marketing, or for e-mail newsletters. You may be asked for additional Personal Information when you subscribe. You can opt-out of receiving future marketing e-mails from us by following the directions contained in the e-mail to "unsubscribe." Also, except in jurisdictions where it may be prohibited by law to do so, The Station or service offerings available thereon may allow you to submit information about other people. For example, we may offer "Send to a Friend" promotions, like electronic postcards available on The Station or through our newsletters. In these situations, you may provide the e-mail address and, sometimes, the name of a friend. After the "Send to a Friend" transaction is completed, that information is deleted. We will not retain the recipient's email address for longer than necessary to complete the transmittal. In our communication to your friend in this circumstance, he or she will also be presented with an opportunity to "opt-out" from receiving future e-mails from us. You might also submit a person's name and other information if you purchase a gift and want to have it sent directly to the recipient. A record of that transaction will be maintained as allowed and/or required by law.
When you play any of the games offered and/or served by SOE, or use any of the communication features on The Station, your IP address (the Internet protocol address from which you access any of the above) may be stored in our records. When any game is updated or "patched," our patch routine may check your computer to see that you have the most recent version of game-specific files; when you communicate within any game or any other communication feature within The Station (e.g. live chat, instant message services and the like), even "privately" to another person, you do so with the understanding that those communications go through our servers, you expressly agree to waive any rights of confidentiality that you may have in and to your communications (if any) when using any of The Station's communication features, you agree you have no expectation of privacy in any of those communications and, accordingly, and where and to the extent permitted by applicable law, you expressly consent to monitoring of communications (including technical support and customer service communications) that you send and receive. When you log into one of our online games, your system specifications (such as OS, RAM, video card, monitor, system configuration, crash data etc.) may be reviewed/recorded by us for the purposes of analyzing and optimizing your game experience and in order to provide you with customer service.
Please note that, when running, some SOE games may monitor your computer's random access memory ("RAM"), media access control ("MAC") address, configuration files and system files, etc., for unauthorized third party programs running concurrently with your SOE game which, in SOE's sole determination: (i) enable or facilitate cheating of any type; (ii) allow users to modify or hack the applicable SOE game interface, environment, and/or experience in any way not expressly authorized by SOE; or (iii) intercept, "mine" or otherwise collect information from or through the applicable SOE game (an "Unauthorized Third Party Program"). In the event that an SOE game detects an Unauthorized Third Party Program, (a) the SOE game may communicate information back to SOE, including without limitation your Station Account username, details about the Unauthorized Third Party Program detected and the activities or functions performed thereby, and/or details about your computer, and/or (b) SOE may exercise any or all of its rights and remedies under this Agreement or the applicable SOE game end user license agreement without prior notice to the user linked to such Unauthorized Third Party Program.
You acknowledge that any and all character data that is stored and is resident on our servers, and any and all communications that you make within The Station or any SOE games (including, but not limited to, messages solely directed at another player or group of players) traverse through our servers, may or may not be monitored by us or our agents (to the extent permitted by applicable law), you have no expectation of privacy in any such communications and expressly consent to such monitoring of communications you send and receive. For example, SOE may monitor chat rooms in certain portions of The Station directed at Children. You expressly agree to waive any rights of confidentiality that you may have in and to your communications (if any) when using any of The Station's communication features, you agree you have no expectation of privacy in any of those communications and, accordingly, and you expressly consent to such monitoring of communications (including technical support and customer service communications) that you send and receive.
General, aggregated, demographic, and non-Personal Information may be collected by SOE. It will not be linked to any of your Personal Information, through cookies or other means, without your consent. This type of anonymous, aggregated profiling and session data may include information that you have provided to us through surveys, polls, etc., but will not be tied to any Personal Information, without your consent. It may also include aggregated anonymous information about web site usage and the customer base.
As part of the registration process for some services, you may be asked to provide information that does not personally identify you. For example, you may be asked to provide information concerning your entertainment preferences, purchasing habits, and the like. This information is generally optional, but where provided it may be included in your account profile and you hereby consent to this information being tied to your Personal Information. SOE requests this information to understand you better and to also bring to your attention new services, programs, or offers that may be of interest to you. Where SOE automatically collects non-Personal Information as stated above, and it is possible to link this information to your Personal Information, you hereby consent to SOE linking relevant non-Personal information to your Personal Information.
The Station, and some services and advertisements displayed or made available thereon, may contain "cookies." A cookie is a piece of data that is sent to your browser, which will store the cookie on your computer if your browser is enabled to accept cookies. Technology and tools such as clear gifs (also known as "web beacons") assist in the delivery of cookies.
Most internet browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You should refer to your browser instructions or "Help" screen to learn more about how to manage cookies. Please note, however, that if you block cookies, some portions of The Station may not function properly.
We may use the Personal Information we collect from you to enable us to:
If you do not want us to use your Personal Information in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
Where and to the extent required by the applicable laws, you hereby expressly consent to your Personal Information being shared with or otherwise transferred by SOE to third parties.
When you have provided Personal Information to us for a particular purpose, we may disclose your information to other companies that we have engaged to assist us in fulfilling your request and who we subject to confidentiality requirements. This may include, but is not limited to, fulfillment houses, billing services, transaction managers, credit verification services, and other third party service providers. We may also disclose any of your Personal Information to law enforcement or other appropriate third parties in connection with criminal investigations, investigation of fraud, infringement of intellectual property rights, or other suspected illegal activities, or as otherwise may be required by applicable laws, or, as we deem necessary in our sole discretion, in order to protect the rights, property or safety of SOE, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
You will be deemed to have consented to the disclosure to, and use by, a subsequent owner or operator of The Station, of any Personal Information contained in the SOE database for such site, if SOE or one of its companies assigns all of its rights and obligations regarding the use of your Personal Information at the time of a bankruptcy, merger, acquisition, sale of all or substantially all of the Site's assets to a subsequent owner or operator, or similar event.
When you provide us with Personal Information, you may be given the option of receiving information about other Sony products and/or services. If you choose ("opt-in") to receive such information, you may be contacted directly by members of the "Sony Family" as defined below, and they will handle your Personal Information in accordance with their respective privacy policies.
If you allow us to do so, we may share Personal Information about you with the "Sony Family" which consists of (i) any company in which 25% or more of its outstanding shares are owned by Sony Corporation, directly or indirectly, and any company with "Sony" as part of its trade name. Likewise, the aforementioned Sony companies may provide us your Personal Information about you in accordance with their respective privacy policies. So, for instance, if you opt-in (or in some cases fail to opt-out) to have your information shared within the Sony Family, we may share basic name and point of contact information (e-mail address, physical address, and/or phone number) with Sony Corporation of America, who may in turn provide Personal Information about you to other members of the Sony Family in order to facilitate the management of your account, and to notify you of products and services that may be of interest to you; we may also share that Personal Information directly with other members of the Sony Family.
You have the right to access information held about you by SOE. Your right of access can be exercised in accordance with applicable data protection and privacy laws.
Subject to security and privacy concerns (e.g., regarding your password and credit card number), your Station Account will give you the ability to access, change, delete and/or update your information and communications preferences. If you choose to have your Personal Information removed from our active databases, we will do so within a reasonable time after your request and we will take reasonable steps to ensure that your Personal Information is not used (except as may be required by law) by SOE after your notification to us. In addition, if you change your mind and later decide that you do not want to receive promotional e-mails from us and/or to have us share your name and e-mail address (or other Personal Information) with third parties or the Sony Family, you may send an e-mail to us at email@example.com. You may also contact us via mail at: Attn: SOE Privacy Officer, 8928 Terman Court, San Diego, CA 92121 or via phone at 858-577-3100 and ask for the Privacy Officer. Alternatively, you may also "opt-out" of such e-mails, or access, change and/or delete any of your Personal Information retained by us, by logging on to you Station Account using your user name and password.
For persons in the European Union ("EU") as used herein, terms such as "Personal Information" refer to "personal data" as defined by the EU Data Protection Directive and applicable local laws.
In order to provide you with added protection, SOE employs a security technology known as a secure-socket-layer ("SSL") to protect the transmission of payment information to the Site. Unless otherwise specified herein or on the Site where you make a purchase, credit card numbers are used only for payment processing and are not retained for marketing purposes.
While SOE takes reasonable precautions against possible breaches of The Station and customer databases, no web site or Internet transmission is completely secure. Consequently, SOE cannot and does not guarantee that unauthorized access, hacking, data loss, or other breaches will never occur, but we have in place reasonable technical and organizational security measures to protect your Personal Information against accidental or intentional manipulation, loss, destruction, or against unauthorized disclosure or access to the information we collect online. SOE urges you to take steps to keep your Personal Information safe by memorizing your password or keeping it in a safe place (separate from your account information), logging out of your user account, and closing your web browser.